What’s your story? What is your why?
When I started Alice’s Honey it morphed from self-employment and self-empowerment to educating myself, my husband and children (they had no choice) and people about the importance of bees. I realized that all the “self” is great but if we don’t look after the planet the self will cease to exist.
People buy into your values more than the product or service itself. So start asking why? Who gains? Is it to progress self or humanity? Build people and the greatness of life will be bestowed unto you.
The one thing you cannot do is motivate a person with ulterior motives to do the right thing.